Don’t make me work hard

1. It's one idea. Focus your idea on the one point you want your audience to buy into. Too many ideas will produce confusion.
2. You can express it in a single, clear sentence. If your message is more than one sentence or a long sentence, your l...

1. Get to the point quickly.
2. Write as if explaining to a newbie or someone who doesn’t know what you do.
3. If you are using acronyms, spell them out.
4. Focus on the key idea at all times, from start to finish. Also add a summary and next action point to move forward.

Writing is a way of communicating. When you use clear, credible and persuasive language, you don't have to worry about a beautiful sentence or fancy words.

• If you are not clear from the start, you will end up wasting a lot of time clarifying your message. Aim to get it right from ...