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Here’s where the beauty of storytelling comes in. When it comes to storytelling, you get to be un-succinct.
Know why you are telling the story, and then revel in some of the details of the story. Help us see, feel, sense and smell the place where your story takes place.
Take your time. Transport us into the experience of being in the story with you. The sensual details will do the transporting. Your succinctness will not.
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We want to offer more context. We want to dive into complexity and nuance. Resist.
Make your point or answer the question simply, and if the other person longs for more information, s/he will jump in with a follow-up question based on the answer you provided.
Avoid multiple endings when you speak. Avoid the temptation to throw more than one message into a response. Your message is always more powerful when the listener knows that you’re done. Because you stopped.
When someone asks us a question, we feel an instant pressure to answer quickly.
So we launch into an answer and make it up as we go along. Ch...
Nobody edits us in our daily business conversations. It behooves us to have a keenly developed sense of how to clearly articulate our thoughts, craft a succinct message, and most importantly, craft it in a way that lands with impact.
Develop a clear sense of when you’re done. Know when you have delivered a message and STOP.
Keep it simple by reminding yourself to deliver one main message at a time when you speak, not multiple messages or mixed messages.
When you start and keep talking trying to figure out what your message is, you are making me figure out what your message is alongside you.
If we get lucky, you get clear quickly. If not, I get lost in the fog with you. You will exhaust me.
Pro Tip: Start...
Sales, Channels and Digital Marketing. Data Science Explorer.
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Be the one brand that always surprises its followers or customers. Use visuals, and storytelling, in a way no one else is doing.
Your story, and your name, will stick.
How to Tell a Great Story
Principles to Remember
• Consider your audience — choose a framework and details that will best resonate with your listeners.
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