Here’s where the beauty of storytelling comes in. When it comes to storytelling, you get to be un-succinct.
Know why you are telling the story, and then revel in some of the details of the story. Help us see, feel, sense and smell the place where your story takes place.
Take your time. Transport us into the experience of being in the story with you. The sensual details will do the transporting. Your succinctness will not.
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Be the one brand that always surprises its followers or customers. Use visuals, and storytelling, in a way no one else is doing.
Your story, and your name, will stick.
How to Tell a Great Story
Principles to Remember
Do:
• Consider your audience — choose a framework and details that will best resonate with your listeners.
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