The showrunner

Showrunners combine creative thinking and passion with technical know-how to convince catchers that the ideas can be developed successfully.

They engage the catcher by getting the catcher to respond to a memory they are both familiar with. Then they build on the catcher's knowledge and interest, eventually guiding the catcher to the core idea.

111 STASHED

How to Pitch a Brilliant Idea

hbr.org

MORE IDEAS FROM THE ARTICLE

Neophytes plead ignorance. They score points for daring to do the impossible, which is seen as refreshing. They present themselves as eager learners and confidently ask for help.

Catchers are naturally flattered and enjoy sharing their knowledge. They become mentors who want to see the neophytes win. Entrepreneurs are generally natural neophytes. They achieve success by sheer force of personality.

108 STASHED

A study showed that people on the receiving end of pitches have no objective way to assess creativity - not even the expert ones.

  • Their criteria are subjective and often inaccurate, and from early on, they are set.
  • If they detect subtle cues indicating that the pitcher isn't creative, they won't look favorably at your proposal.
  • However, if they are made to feel that they are participating in an idea's development, they respond well.

115 STASHED

1 LIKE

Why selling ideas is hard

Generating creative ideas is easy. Selling them to strangers is hard. The ability to sell an idea has as much to do with the seller's traits as the idea's inherent quality.

Judgments about the pitcher's ability to come up with workable ideas can interfere with the perception of the idea's worth. That means that when you're preparing to pitch your idea to strangers, your audience will put you in a box. And in less than 150 milliseconds.

134 STASHED

2 LIKES

Successful pitchers tend to be categorised by catchers as one of three types.

  • The showrunner comes off as a professional who combines creative inspiration with production know-how.
  • The artist appears to be unpolished and prefer the world of ideas to happen daily.
  • The neophyte seems young, inexperienced, and naive.

The showrunner involves the audience in the creative process by deliberately levelling the power differential, the artist inverts the differential, and the neophytes exploit it. They all get the catchers to view themselves as creative collaborators.

119 STASHED

They display passion and enthusiasm about their ideas but are less conformist in their dress and mannerisms and tend to be socially awkward. The artist appears to have little or no knowledge or interest in the details of implementation.

They completely command the catcher's imagination by drawing the audience into imaginary worlds. "Picture what happens when..." They lead catchers through exciting, detailed narratives.

107 STASHED

  • In a meeting with a showrunner, the catcher can test the pitcher's expertise and question how the pitcher would react to various changes to the idea.
  • For artists and neophytes, their ability can be judged by asking them to deliver a finished product. In Holywood, competent catchers will ask them for finished scripts before hiring them. A prototype can allow the catcher to judge quality.
  • To safeguard against hasty judgements, enlist another judge or two to help weigh the pitcher and the idea.

102 STASHED

There is nothing more dangerous than a good pitcher with no real talent. Catchers too often let themselves be wooed by positive stereotypes, especially that of the showrunner, rather than by the quality of the ideas.

Real creativity is more difficult to classify. Those who buy ideas need to be aware that relying too much on stereotypes can cause them to overlook creative individuals with great ideas.

99 STASHED

We believe that creative people possess certain traits. For example, unconventionality, intuitiveness, sensitivity, narcissism, passion, and youth. When a stranger pitches an idea, the catcher subconsciously uses these traits to sort through the pitchers as creative or not. Only 1% of ideas will make it past the initial pitch.

To avoid fast elimination, successful pitchers emit passion for their ideas and find ways to let the catchers shine.

110 STASHED

2 LIKES

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEAS

A winning pitch starts with a winning logline: one or two sentences that explain what your idea is about. Loglines attract attention.

To influence the people who can turn your idea into reality, you need to deliver the pitch in an exciting way that is easy to understand. 

159 STASHED

The Art of the Elevator Pitch

hbr.org

How to Get Motivated

Develop a Routine. Create a series of events that you always perform before doing a specific task.

  • Step 1: Start by doing something so easy that you can't say no to it. Your pre–game routine tells your mind, “This is what happens before I do ___.
    ”For example, In my writing routine I start by getting a glass of water. So easy, I can’t say no.
  • Step 2: Your routine should get you moving physically towards the end goal. Your mind and your motivation will follow your physical movement.
  • Step 3: Follow the same pattern every single time.

5.14K STASHED

115 LIKES

How to Get Motivated When You Don't Feel Like It

jamesclear.com

Becoming a freelance writer

There might come a time where you want to quit your traditional desk job and move into freelance writing. If you're going to become a freelance writer, you need to write every day, without getting paid for it.

Accept that freelancing is like starting any new job. On day one, you won't do much except for showing up and setting up your work station. Then you'll go through two or three months of training before you have your first basic assignment.

55 STASHED

6 LIKES

The Hard Facts You Want To Know About Freelancing

writingcooperative.com