Curated from: hbr.org
Ideas, facts & insights covering these topics:
9 ideas
·3.82K reads
11
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Generating creative ideas is easy. Selling them to strangers is hard. The ability to sell an idea has as much to do with the seller's traits as the idea's inherent quality.
Judgments about the pitcher's ability to come up with workable ideas can interfere with the perception of the idea's worth. That means that when you're preparing to pitch your idea to strangers, your audience will put you in a box. And in less than 150 milliseconds.
149
1.06K reads
A study showed that people on the receiving end of pitches have no objective way to assess creativity - not even the expert ones.
130
566 reads
Successful pitchers tend to be categorised by catchers as one of three types.
The showrunner involves the audience in the creative process by deliberately levelling the power differential, the artist inverts the differential, and the neophytes exploit it. They all get the catchers to view themselves as creative collaborators.
137
481 reads
We believe that creative people possess certain traits. For example, unconventionality, intuitiveness, sensitivity, narcissism, passion, and youth. When a stranger pitches an idea, the catcher subconsciously uses these traits to sort through the pitchers as creative or not. Only 1% of ideas will make it past the initial pitch.
To avoid fast elimination, successful pitchers emit passion for their ideas and find ways to let the catchers shine.
124
355 reads
Showrunners combine creative thinking and passion with technical know-how to convince catchers that the ideas can be developed successfully.
They engage the catcher by getting the catcher to respond to a memory they are both familiar with. Then they build on the catcher's knowledge and interest, eventually guiding the catcher to the core idea.
126
317 reads
They display passion and enthusiasm about their ideas but are less conformist in their dress and mannerisms and tend to be socially awkward. The artist appears to have little or no knowledge or interest in the details of implementation.
They completely command the catcher's imagination by drawing the audience into imaginary worlds. "Picture what happens when..." They lead catchers through exciting, detailed narratives.
124
282 reads
Neophytes plead ignorance. They score points for daring to do the impossible, which is seen as refreshing. They present themselves as eager learners and confidently ask for help.
Catchers are naturally flattered and enjoy sharing their knowledge. They become mentors who want to see the neophytes win. Entrepreneurs are generally natural neophytes. They achieve success by sheer force of personality.
122
251 reads
There is nothing more dangerous than a good pitcher with no real talent. Catchers too often let themselves be wooed by positive stereotypes, especially that of the showrunner, rather than by the quality of the ideas.
Real creativity is more difficult to classify. Those who buy ideas need to be aware that relying too much on stereotypes can cause them to overlook creative individuals with great ideas.
114
236 reads
120
280 reads
IDEAS CURATED BY
Learn more about problemsolving with this collection
How to make sustainable choices in everyday life
Identifying ways to reduce waste and conserve resources
Understanding the impact of human actions on the environment
Related collections
Similar ideas
5 ideas
4 ideas
7 ideas
How To Create The Perfect Pitch Deck ⎪Predictable Revenue
predictablerevenue.com
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates