The meanings of authenticity that concern the inner life are now fading away. They are being replaced by a new concept of authenticity - ‘performative authenticity’.
Each person is enjoined to stand out from the crowd, to achieve something special and extraordinary. Authenticity has become an obligation. Being merely average or without a cultivated portfolio of attractive qualities, is a mark of failure – a mark of inauthenticity – regardless of your inner life and relation to self.
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