The origin of 10/20/30 Rule
Guy Kawasaki, the head of marketing at Apple back in the 1980s, discovered the science behind pitching. He calls it the "10/20/30 Rule" and it's based on the principles of clarity and focus. He uses it in every presentation.
And so do some of the most successful brands, since this rule's been used in AirBnb's pitch deck , Buffer's , and YouTube's (plus hundreds more).
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How to Use the 10/20/30 Rule to Make Your Presentation Simple, Short, and Sweet
jeremycarson.com
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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The rules of the 10/20/30 Rule
Whether you're pitching a tech startup or an ad campaign, the goal is the same you want someone to buy your idea.
Building a deck with the 10/20/30 Rule is all about:
- 10 slides or less
- 20 minutes or less
- 30 point type or larger
The 50-20-30 rule
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