The rules of the 10/20/30 Rule
Whether you're pitching a tech startup or an ad campaign, the goal is the same you want someone to buy your idea.
Building a deck with the 10/20/30 Rule is all about:
- 10 slides or less
- 20 minutes or less
- 30 point type or larger
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How to Use the 10/20/30 Rule to Make Your Presentation Simple, Short, and Sweet
jeremycarson.com
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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The origin of 10/20/30 Rule
Guy Kawasaki, the head of marketing at Apple back in the 1980s, discovered the science behind pitching. He calls it the "10/20/30 Rule" and it's based on the principles of clarity and focus. He uses it in every presentation.
And so do some of the most successful brands, since this ...
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