The rules of the 10/20/30 Rule - Deepstash
The rules of the 10/20/30 Rule

The rules of the 10/20/30 Rule

Whether you're pitching a tech startup or an ad campaign, the goal is the same you want someone to buy your idea.

Building a deck with the 10/20/30 Rule is all about:

  • 10 slides or less
  • 20 minutes or less
  • 30 point type or larger

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heisenberg

Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.

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The origin of 10/20/30 Rule

The origin of 10/20/30 Rule

Guy Kawasaki, the head of marketing at Apple back in the 1980s, discovered the science behind pitching. He calls it the "10/20/30 Rule" and it's based on the principles of clarity and focus. He uses it in every presentation.

And so do some of the most successful brands, since this ...

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