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Don't use your words. In a presentation, say only what you need to.
Pitching is like jazz. Like the notes you don't play, it's the words you don't say that make the difference. But it's not just about leaving room for discussion.
We have short attention spans. If you drone on for too long, you're going to lose people. Studies even show that your audience only retains about 65% of what you say. And the longer you talk, the less they remember.
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Filling a slide with everything you want to say does two things:
Guy Kawasaki, the head of marketing at Apple back in the 1980s, discovered the science behind pitching. He calls it the "10/20/30 Rule" and it's based on the principles of clarity and focus. He uses it in every presentation.
And so do some of the most successful brands, since this ...
Whether you're pitching a tech startup or an ad campaign, the goal is the same you want someone to buy your idea.
Building a deck with the 10/20/30 Rule is all about:
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design.
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When a friend, family member or colleague makes a rude comment and then says," I'm just honest," you may feel inclined to accept their words. Don't. If you know them to be genuine, you will know when to be open to their feedback.
Comments about how you wore the wrong dress...
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