Cottagecore: The Standout Trend

Since the start of the lockdowns, a new trend started in social media feeds: People enjoying the beautiful, calm village life in cosy cottages, wooden pathways, and beautiful picnic-friendly gardens that contrasted with the horrors of the pandemic.

It was a surreal, escapist fantasy turned standout aesthetic of the turbulent year, that gave birth to a new hashtag: #Cottagecore. Taylor Swift swiftly embraced the trend with her new album Folklore, which carried a raw, escapist, earthy and nostalgic sound.