Cottagecore: The Standout Trend

Cottagecore: The Standout Trend

Since the start of the lockdowns, a new trend started in social media feeds: People enjoying the beautiful, calm village life in cosy cottages, wooden pathways, and beautiful picnic-friendly gardens that contrasted with the horrors of the pandemic.

It was a surreal, escapist fantasy turned standout aesthetic of the turbulent year, that gave birth to a new hashtag: #Cottagecore. Taylor Swift swiftly embraced the trend with her new album Folklore, which carried a raw, escapist, earthy and nostalgic sound.

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The appeal of Cottagecore is the desire for moving away from the modern, fast-paced city life and towards simplicity and tranquillity. The symbols used to describe Cottagecore, flowers, bees, mushrooms, leaves and bees, indicate that there is a longing for a Disney movie-like paradise, full of wonder and magic.

Cottagecore is a repackaging of the trend of the 60s and 70s: Homesteading, a lifestyle based on living in self-sufficiency in a village, growing crops and enjoying the country life.

Cottagecore, pushed into the mainstream by celebrities and social media in 2020, is in essence about living at a slow pace in country houses, where wildflowers, rivers and farm animals surround us. It is about being cosy with nature, growing our own crops, being with pets and picnicking in the woods.

The trend made staying alone at home an aspirational activity, where one can enjoy solitude, creativity and the affection of pets.

Urban life has eradicated the feelings of being together in a connected way, making things on your own, doing everything by yourself. One never thought of slowing down and having meaningful experiences in the constant ‘rush hour’ life we are used to.

Cottagecore puts forward the old ways of community living, doing everything by hand, be it milking cows, sewing, gardening or craftwork.

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The 'less is more' term is applied to many philosophies, products or lifestyle choices.

The definitions are broad, from intending to reflect on the damage we're doing to the world to Marie Kondo method that helps people live meaningful lives with less. Marie encourages people to declutter and only hold on to the possessions that 'sparks joy.'

Have we got minimalism all wrong?

 2020: the year of the quiz

There was the Zoom quiz, of course: a staple of the first lockdown during which many of us combined video-conferencing technology and general knowledge in order to stay both vaguely sane and in touch with our friends. But also, TV quiz shows seem to have colonised greater chunks of the schedules.

There is an obvious practical element to this: the quiz show is filmed in a controlled and contained environment and was, therefore, from a logistical point of view, easier to bring back under pandemic conditions than drama.

Feel the buzz: the rise and rise of the quizshow in lockdown

The pandemic has changed the way we look at the world. It renewed a love of indoor glamour and outdoor spaces. It also changed the way we relate to our homes.

Homes have become multifunctional. For some, that meant clearing away the extras, but for others, that meant surrounding themselves with beautiful things that make them feel safe and comfortable.

'Cluttercore': the anti-minimalist trend that celebrates mess

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