Since the start of the lockdowns, a new trend started in social media feeds: People enjoying the beautiful, calm village life in cosy cottages, wooden pathways, and beautiful picnic-friendly gardens that contrasted with the horrors of the pandemic.
It was a surreal, escapist fantasy turned standout aesthetic of the turbulent year, that gave birth to a new hashtag: #Cottagecore. Taylor Swift swiftly embraced the trend with her new album Folklore, which carried a raw, escapist, earthy and nostalgic sound.
Cottagecore, pushed into the mainstream by celebrities and social media in 2020, is in essence about living at a slow pace in country houses, where wildflowers, rivers and farm animals surround us. It is about being cosy with nature, growing our own crops, being with pets and picnicking in the woods.
The trend made staying alone at home an aspirational activity, where one can enjoy solitude, creativity and the affection of pets.
The appeal of Cottagecore is the desire for moving away from the modern, fast-paced city life and towards simplicity and tranquillity. The symbols used to describe Cottagecore, flowers, bees, mushrooms, leaves and bees, indicate that there is a longing for a Disney movie-like paradise, full of wonder and magic.
Cottagecore is a repackaging of the trend of the 60s and 70s: Homesteading, a lifestyle based on living in self-sufficiency in a village, growing crops and enjoying the country life.
Urban life has eradicated the feelings of being together in a connected way, making things on your own, doing everything by yourself. One never thought of slowing down and having meaningful experiences in the constant ‘rush hour’ life we are used to.
Cottagecore puts forward the old ways of community living, doing everything by hand, be it milking cows, sewing, gardening or craftwork.
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