Cottagecore: Anti-Modernity

The appeal of Cottagecore is the desire for moving away from the modern, fast-paced city life and towards simplicity and tranquillity. The symbols used to describe Cottagecore, flowers, bees, mushrooms, leaves and bees, indicate that there is a longing for a Disney movie-like paradise, full of wonder and magic.

Cottagecore is a repackaging of the trend of the 60s and 70s: Homesteading, a lifestyle based on living in self-sufficiency in a village, growing crops and enjoying the country life.

Since the start of the lockdowns, a new trend started in social media feeds: People enjoying the beautiful, calm village life in cosy cottages, wooden pathways, and beautiful picnic-friendly gardens that contrasted with the horrors of the pandemic.

It was a surreal, escapist fanta...