You find opportunity where others don‘t

I decided to go with my gut and was informed by passion. As a lawyer, I had started collecting emerging artists, visiting galleries and attending art fairs in my very limited spare time. Meanwhile, my novice eyes noticed how opaque and impenetrable the art world could be. Other advisors seemed to have no excitement and were only interested in the transaction. Blogging, expanding their knowledge on social media or branching out to different areas and projects that diversified revenues and kept their businesses relevant wasn’t being done. They saw other ventures as a waste of their time — time that should instead be spent selling.

This odd behavior struck me as an opportunity, and while putting together a business plan , I drafted a mission statement that is still valid today: to open a company that bridged the gap between collectors and artists and demystified the art world. I wanted to help my clients understand and live with contemporary art, use all forms of social media to educate and enlighten my audience (Back then only Facebook and Twitter were somewhat widely used, video wasn’t prevailing and Instagram didn’t exist), and never stay complacent or afraid of exploring different areas of an industry that today has become a $50 billion global market .