The psychology behind email
- Realize that email triggers intermittent variable rewards. Our brains love pulling a lever (i.e. refreshing email) and knowing that the reward (i.e. the number of messages) will vary
- There’s our basic human desire to return a received positive action with one of our own.
- Newton’s Third Law of Motion: “For every action, there is an equal and opposite reaction.” Said differently, the more you send, the more you receive.
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