• Realize that email triggers intermittent variable rewards. Our brains love pulling a lever (i.e. refreshing email) and knowing that the reward (i.e. the number of messages) will vary
• There’s our basic human desire to return a received positive action with one of our own. 
• Newton’s Third Law of Motion: “For every action, there is an equal and opposite reaction.” Said differently, the more you send, the more you receive.

The blockage is not email itself, but where all these messages should ultimately go, which requires setting up the right downstream systems.

As you process each message, give yourself five (and only five) options: responding directly or sending the item into whatever system you’re us...