The psychology behind email - Deepstash

The psychology behind email

  • Realize that email triggers intermittent variable rewards. Our brains love pulling a lever (i.e. refreshing email) and knowing that the reward (i.e. the number of messages) will vary
  • There’s our basic human desire to return a received positive action with one of our own. 
  • Newton’s Third Law of Motion: “For every action, there is an equal and opposite reaction.” Said differently, the more you send, the more you receive.

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How to manage email

How to manage email

qz.com

4 ideas

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1.23K reads

IDEAS CURATED BY

zachary_pro

Efficiency obsessed.

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