Conversion rate (CVR)
In social media terminology, conversion rate is the percentage of users who see your post or ad who then take a specified action. That action is called a conversion, and it could mean purchasing an item, signing up for a newsletter, downloading an ebook, or a variety of other acts. If your social media marketing goal is to increase conversions, your CVR is an important metric for analyzing how effective your post or ad is.
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Engagement rate
Engagement rate is a social media metric that tells you much a post is motivating people to interact with it. It’s defined as (number of people who engaged with your post / number of people who saw your post) x 100%. Typically, a higher engagement rate means your post was more compelling (or at l...
How to catch up on the news
While you want to be informed on the state of the world, catching up via social media is exhausting and time-consuming.
Consider limiting your news to once or twice a day in a more concentrated way, like listening to a briefing podcast or signing up for an EOD newsletter, or going directly...
Conversion
GOAL
Capitalize on the interests people have already shown.
STRATEGIES
- Optimize the checkout process
- Add ...
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