Cost per click (CPC)
Cost per click is a social media advertising metric that tells you how much you’re paying for each click on your ad on average. If your social media marketing goal is to drive traffic to a landing page or a piece of content, a low CPC means you’re getting more traffic at a lower price, while a high CPC means you’re paying a lot for traffic. CPC can vary based on many factors, including who you’re targeting with your ad, what locations you’re targeting, and how relevant your ad is to your target audience.
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