User generated content (UGC)
User generated content, or UGC, is fan-created content promoting a brand. UGC can come in the form of videos, images, posts, audio, reviews, articles, and more. Brands often rely on UGC to get users engaged with their social media campaigns and build trust and loyalty with their followers. Toyota, for example, called on their audience to submit videos of them performing street music as part of their Feeling The Street campaign
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Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.
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