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Branding is Macro .
Marketing is Micro .
Macro : Adidas aims to have all of their shoes and clothing to be made with recycled polyester by 2024. “We’ll deliver the same style, high-performance and durability while significantly reducing the impact on the environment.”
Micro : Adidas gave 200 global creators their first 100% recyclable shoe for beta testing. This initiative shows their commitment to sustainability and good environmental practices as they pledge to phase out plastic bags entirely.
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