In conclusion, Branding is the fundamental to your marketing strategy .
BRANDING COMES FIRST!
Your (digital) marketing approaches will change according to the modern standards along with present industry and cultural trends — however your BRANDING remains constant .
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Branding is Macro .
Marketing is Micro .
Macro : Adidas aims to have all of their shoes and clothing to be made with recycled polyester by 2024. “We’ll deliver the same style, high-performance and durability while significantly reducing the impact on the environment.”
Micro : Adidas gave 200 global creators their first 100% recyclable shoe for beta testing. This initiative shows their commitment to sustainability and good environmental practices as they pledge to phase out plastic bags entirely.
So the first thing is that branding and marketing is not the same, they are connected but not the same. From here most would ask, “so which one comes first?”
Branding and Marketing go hand in hand, but there is a lot of confusion that marketing is part of branding or branding is part of marketing. They are not mutually exclusive and at the same time it is important to notice that they are separate aspects of business but they are connected . So if you price your branding budgets under your marketing budget then you wouldn’t do justice to your branding and vice versa.
Branding is Why .
Marketing is How .
Why : TOMS’ mission is to “help improve lives through business ” and it is ingrained in everything they do.
How : TOMS created the “One for One ®” model — for every shoe they sell, they would donate one to a child in need.
Most training plans become hard, and difficult to stick to after a while.
Some sure-fire tips to stick to a rough and tough training plan, sailing through the low-motivation days:
On the surface, account management and sales have a similar set of goals: build strong relationships with clients and increase profitable revenue.
Both functions are important in order for your organization to be successful, but they require two different skill sets:
Influencers are individuals who have a dedicated social following and are viewed as experts within a niche. Influencer marketing is a kind of social media marketing where influencers endorse and mentions products.
Influencer marketing works because of the high trust that social influencers have built up with their followers. Therefore, recommendations from them are seen as proof to the brand's potential customers.
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