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In conclusion, Branding is the fundamental to your marketing strategy .


Your (digital) marketing approaches will change according to the modern standards along with present industry and cultural trends — however your BRANDING remains constant .


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Branding and marketing

So the first thing is that branding and marketing is not the same, they are connected but not the same. From here most would ask, “so which one comes first?”


898 reads


Branding is Why .

Marketing is How .

Why : TOMS’ mission is to “help improve lives through business ” and it is ingrained in everything they do.

How : TOMS created the ...


251 reads


Branding is Macro .

Marketing is Micro .

Macro : Adidas aims to have all of their shoes and clothing to be made with recycled polyester by 2024. “We’ll deliver the same style, high-performance and dur...


200 reads

Confusion on branding and marketing?

Branding and Marketing go hand in hand, but there is a lot of confusion that marketing is part of branding or branding is part of marketing. They are not mutually exclusive and at the same time it is important to notice that they are separate aspects of business but they ...


203 reads




Media professional. Advertising and marketing expertise. Enthusiastic videographer.

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The solution to the teaching system

The software industry develops rapidly, and many universities and coding programs cannot keep up with the change. They often teach the stuff that is long outdated.

However, we live in an industry where change is constant. Teachers will have to adapt and continually update the cours...

The Law of Leadership

The Law of Leadership

It's better to be first than it is to be better.

  • In marketing, the fundamental issue is creating a category you can be first in. It's easier to get into the mind first than to try to change someone's mind that you have a better product.
  • Not ...


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