The attention span of internet users has dropped from <a href="https://www.go-gulf.ae/blog/how-people-read-content-online/">12 seconds to 8 seconds</a>. That means you’ve got to grab your readers and convince them to stay. Or, at the very least, quickly give them something they can take away.

Keep Sentences and Paragraphs Short

There are a lot of ways you can encourage sharing of your content, including:<ul><li>Adding images — posts with relevant images get <a href="https://www.mdgadvertising.com/marketing-insights/infographics/its-all-about-the-images-infographic/">94% more views</a> than those without images and have 352% more engagement than links</li><li>Using easy social share buttons, like the bar on the bottom of this page</li><li>Implementing <a href="https://wordpress.org/plugins/click-to-tweet-by-todaymade/">click to tweet</a> functionality</li></ul>

Say it with social

A sentence in active voice focuses on the subject performing an action, buta passive sentence focuses on the receiver of the action.

Active writing is more powerful.

Subheadings can<a href="https://www.copyblogger.com/smart-subheads/"> act as signposts, </a>ensuring that distracted readers stay engaged with your content.Google also finds headings helpful. The search engine uses heading tags to understand the structure of a webpage and assess how relevant the content is to the search request.

Use Headings

One of the most popular ways to <a href="https://www.grammarly.com/blog/a-scary-easy-way-to-help-you-find-passive-voice/">identify passive voice</a> is by adding “by zombies” after the action. If the sentence still makes sense, it’s passive. Here are some examples showing the difference.<ul><li>“Mistakes were made [by zombies]” vs “I made a mistake [by zombies].”</li><li>“The sandwich was eaten [by zombies]” vs “Greg ate the sandwich [by zombies].”</li><li>“The essay was written [by zombies]” vs, “The student wrote the essay [by zombies].”</li></ul>

Passive writing is written by zombies.

There's always room for improvement in writing, especially when your blog is competing for attention on Google. Check out these 6 quick tips.

Keep Sentences and Paragraphs Short

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