Keep Sentences and Paragraphs Short

The attention span of internet users has dropped from 12 seconds to 8 seconds. That means you’ve got to grab your readers and convince them to stay. Or, at the very least, quickly give them something they can take away.

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One of the most popular ways to identify passive voice is by adding “by zombies” after the action. If the sentence still makes sense, it’s passive. Here are some examples showing the difference.

  • “Mistakes were made [by zombies]” vs “I made a mistake [by zombies].”
  • “The sandwich was eaten [by zombies]” vs “Greg ate the sandwich [by zombies].”
  • “The essay was written [by zombies]” vs, “The student wrote the essay [by zombies].”

A sentence in active voice focuses on the subject performing an action, buta passive sentence focuses on the receiver of the action.

There are a lot of ways you can encourage sharing of your content, including:

  • Adding images — posts with relevant images get 94% more views than those without images and have 352% more engagement than links
  • Using easy social share buttons, like the bar on the bottom of this page
  • Implementing click to tweet functionality
Use Headings

Subheadings can act as signposts, ensuring that distracted readers stay engaged with your content.

Google also finds headings helpful. The search engine uses heading tags to understand the structure of a webpage and assess how relevant the content is to the search request.

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Proven Tips to write better Blogs!
  1. Know Your Audience. ...
  2. Write Compelling Headlines. ...
  3. Add Subheadings and Shorter Paragraphs to Break up the Page. ...
  4. Use Bullet Points. ...
  5. Add Images. ...
  6. Optimize for SEO. ...
  7. Add a Clear Call-to-Action. ...
  8. Set Up an Exit-Intent® Campaign
The value of solid writing skills
  • Being a good writer helps you stand out from the crowd.
  • Repeated writing mistakes affect your reputation and credibility in the future.
  • Your writing is one of the primary mediums in which you will be judged throughout your life.
  • Your writing communicates your thoughts, and it’s important that those thoughts are conveyed in the clearest, most eloquent way possible.
Drowned In Information

Our coworkers are often not able to read or understand our messages due to the sheer barrage of information already trying to get their attention. There are text messages, emails, document updates and other notifications vying for eyeballs and mindshare.

To be successful in conveying our message, we need to design it in such a way that can grab people’s attention. Marketers are experts in designing words that, based on research and data, make people stop and take action. Their tricks can be applied to our memos, emails, reports and messages so that your teammates actually end up reading them.

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