Keep Sentences and Paragraphs Short
The attention span of internet users has dropped from 12 seconds to 8 seconds. That means you’ve got to grab your readers and convince them to stay. Or, at the very least, quickly give them something they can take away.
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One of the most popular ways to identify passive voice is by adding “by zombies” after the action. If the sentence still makes sense, it’s passive. Here are some examples showing the difference.
A sentence in active voice focuses on the subject performing an action, buta passive sentence focuses on the receiver of the action.
There are a lot of ways you can encourage sharing of your content, including:
Our coworkers are often not able to read or understand our messages due to the sheer barrage of information already trying to get their attention. There are text messages, emails, document updates and other notifications vying for eyeballs and mindshare.
To be successful in conveying our message, we need to design it in such a way that can grab people’s attention. Marketers are experts in designing words that, based on research and data, make people stop and take action. Their tricks can be applied to our memos, emails, reports and messages so that your teammates actually end up reading them.
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