It happens when we take ownership of something and it becomes “ours,” thereby integrating it into our sense of identity.
When we take ownership of something–an item, an idea or a goal–we are more committed to it
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Similar ideas to The “endowment effect”
The language your partner often uses includes "we," "us," and "ours" which shows a strong sense of cognitive closeness or a shared identity between the two of you.
Couples who are interconnected like this are more satisfied and committed in the relationship.
Happens when we overestimate the healthfulness of an item based on a single claim, such as being low in calories or low in fat.
This halo effect makes us more comfortable to eat more than we otherwise would if a product is promoted as low in fat or calories.
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