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Happens when we overestimate the healthfulness of an item based on a single claim, such as being low in calories or low in fat.
This halo effect makes us more comfortable to eat more than we otherwise would if a product is promoted as low in fat or calories.
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Don’t let your guard down when you see items labeled with healthy-sounding terms and don’t assume there is a correlation between things without proof. Know what you are eating by paying close attention to the nutritional information and, just as importantly, the recommended servi...
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A ‘health halo’ occurs when a single health buzzword or claim causes a consumer to have other unsubstantiated positive impressions of the product.
Health halos in food advertising take the form of short messages on food packaging about the health benefits of an item.
It refers to a scientifically researched phenomenon in which certain claims, such as “low fat” or “made with organic ingredients” can lead us to assume a food is healthier or lower in calories.
The halo effect is a cognitive bias. It causes people to assume something because of their impression of other aspects of it. For example, people think someone will have an interesting personality simply because they find the person attractive.
We can find the hal...
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