We Are Going After The Wrong Ideas

We Are Going After The Wrong Ideas

People rarely assess what their ideas are worth in an accurate way, failing to see the potential of the real gems and moving forward with less-promising or safer ventures.

While brainstorming, the second or third choice of ideas which are lower priority to us, often resonate well with others. The person with the ideas is paying more attention to the less abstract ideas which are close to their ultimate goal and do not need much imagination or foresight.

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Instead of rejecting ideas right away, it helps to delay the decision regarding which idea to work on, and which ones to put in the wastebasket. Have people rate your ideas and get a signal about what is worth working on.

An abstract idea, if given thought and further brainstorming, can gain legs and become exciting, something to pursue on. Thinking about ideas that might fail may seem counterintuitive, but can be the pathway towards a trillion-dollar project.

The ideas that are buried deep down are often abstract, and have true potential if we work towards them. These are not the low-hanging fruit, but are brilliant and revolutionary if worked upon.

Just like concept albums that sometimes have revolutionary music but are not released in the mainstream market, second-place ideas have the potential to change the world but are not highlighted due to their ‘wildness’ or unrealistic assumptions.

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The best ideas come to those who wait

Many of us think that our creativity comes from our first ideas. We assume that finding creative solutions slow down over time.

This assumption is wrong, research suggests. The best ideas come to those who wait. Patience and perseverance will lead to more innovative solutions.

Generating ideas is the process of finding new connections between old ideas.

We have to be able to connect the dots, cross-pollinate ideas from various disciplines, and combine and recombine them to create new ideas. 

Curiosity leads us to generate alternatives

When our curiosity is triggered, we are less likely to fall prey to confirmation bias (looking for information that supports our beliefs rather than for evidence suggesting we are wrong) and to stereotyping people (making broad judgments).

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