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We Are Going After The Wrong Ideas
People rarely assess what their ideas are worth in an accurate way, failing to see the potential of the real gems and moving forward with less-promising or safer ventures.
While brainstorming, the second or third choice of ideas which are lower priority to us, often resonate well with others. The person with the ideas is paying more attention to the less abstract ideas which are close to their ultimate goal and do not need much imagination or foresight.
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Ideas: B-Sides And Rarities
The ideas that are buried deep down are often abstract, and have true potential if we work towards them. These are not the low-hanging fruit, but are brilliant and revolutionary if worked upon.
Just like concept albums that sometimes have revolutionary music but are not released in the mainstream market, second-place ideas have the potential to change the world but are not highlighted due to their ‘wildness’ or unrealistic assumptions.
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Identifying Brilliant Ideas
Instead of rejecting ideas right away, it helps to delay the decision regarding which idea to work on, and which ones to put in the wastebasket. Have people rate your ideas and get a signal about what is worth working on.
An abstract idea, if given thought and further brainstorming, can gain legs and become exciting, something to pursue on. Thinking about ideas that might fail may seem counterintuitive, but can be the pathway towards a trillion-dollar project.
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Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
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