Why we gloss over great ideas – and invest in bad ones

People rarely assess what their ideas are worth in an accurate way, failing to see the potential of the real gems and moving forward with less-promising or safer ventures.

While brainstorming, the second or third choice of ideas which are lower priority to us, often resonate well with others. The person with the ideas is paying more attention to the less abstract ideas which are close to their ultimate goal and do not need much imagination or foresight.

The ideas that are buried deep down are often abstract, and have true potential if we work towards them. These are not the low-hanging fruit, but are brilliant and revolutionary if worked upon.

Just like concept albums that sometimes have revolutionary music but are not released in the mainstream market, second-place ideas have the potential to change the world but are not highlighted due to their ‘wildness’ or unrealistic assumptions.