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Horror is a genre that has a reputation of being a low, somewhat trashy, titillating genre that appeals to our basest instincts.
"Its also a wonderful, popular art form through which very complex ideas and creative techniques can manifest themselves—and if you can get past that very cliched view, you realize there’s an embarrassment of riches in the genre.” Malcolm Turney
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This is the most popular theory explaining the genre’s popularity and it argues that an unconscious, repressed part of every human is actually savage; that the veneer of civility is very thin, and beneath that is essentially a monster.
... it has to have a monster, which has to be threatening in some way. The monster is often otherworldly or violates the laws of nature, as in Alien or Jaws—but some argue that a human character can be a monster, as in Psycho, Silence of the Lambs, and Halloween.
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