Try to solve this problem -

"A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost?"

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If you say $1 for the ba...

Anchors are arbitrary values that we consider for an unknown quantity before encountering that quantity.

Anchors are known to influence many things, including the number of money people are willing to pay for products they have not seen. 

So before choosing th...

In this type of case you just need to use your system 2 and spend some time with it. And you will get the answer as $1.05 for bat and 5 cent for the ball.

Now the ball is $1 more than the bat.

System 1 comprises the oldest parts of the brain. It operates automatically and involuntarily. This system is always functioning and is responsible for most of the day-to-day activities. It is also responsible for our reactions to danger, novelty, and intuition.

Sys...

The bias of availability happens when we give too much weight to recent evidence or experience.

If we don’t check for the ‘Availability Bias’ (or what psychologists call the mere‐exposure effect) prior to an important decision, then our preference will be b...

Ask yourself “If I flipped a coin and could lose $100 on tails or win $150 on heads, would you take the bet?” Did you feel a slight hesitation to the gamble? Most people do, even though it’s a reasonable bet to take.

Losses loom larger than gains - relative to a ref...

System 1 defaults to choices that maintain the status quo because System 1 psychologically weighs losses twice as much as gains (loss aversion). System 1 is emotionally attached to objects it owns or invests in (the endowment effect) and overvalues the status quo...

Imagine that there is an outbreak of a deadly disease that will kill 600 people and you must choose between the two options -  

• Option 1: Guarantees that 200 people will live.
• Option 2: Provides a one-third probability that all 600 people will ...

Within WYSIATI, people will be quick to seize on limited evidence that confirms their existing perspective. And they will ignore or fail to seek evidence that runs contrary to the coherent story they have already created in their mind.

Just ask yourself - "Why do we...

System 1 loves to use limited information to form quick judgments and then block out conflicting information. The author Daniel Kahneman calls it W‐Y‐S‐I‐A‐T‐I (What You See Is All There Is).

Kahneman explains that System 1 sees two or three pieces of information and t...