Podcasting: The Return Of Apple

In 2021, Apple again sets its attention on podcasts. The recent ‘Spring Loaded’ event had the company creating the technical infrastructure for paid subscriptions and exclusive content. Creators will charge directly from the customer and pay a 30 percent revenue cut to Apple.

The mercurial rise of Spotify, which surpassed Apple in the United Kingdom, and its exclusive deals with popular podcasters(Joe Rogan show, for instance) are the main reasons for ‘absentee landlord’ Apple to return for a counter-strike.