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Objectives For A Hackathon
The reasons to host a hackathon generally fall into two categories of objectives: participant-focused (Community Creation, Developer Engagement and Recruiting), or output-focused (Innovation and IP Development); branding can be either participant- or output-focused. Whatever your goal, determining your primary objective is critical to the success of your hackathon.
If your objective is people-focused, then determine who the people you want to engage with and build the hackathon to suit them. If your objective is output-focused, then determine what the outputs you want are, and invite the right people to make it happen.
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IP Development
A hackathon’s framework is a great way to surface, develop or identify new IP, as it provides a risk-free environment to crack a specific challenge or simply leave room for spontaneous brilliance.
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Recruiting
Hackathons allows companies looking to hire to see beyond a resume of potential employees. A well themed hackathon identifies people who have a common passion with your organization and expose their behavior through the range of experiences an employee faces while working.
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Developer Engagement
Hackathons can expose a community of developers to new technologies while the technology providers get in-depth feedback and the knowledge of watching how their tech is used “in the wild.”
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Community Creation
Hackathons can activate a tech-savvy community to rally around a cause and help. It often fosters the desire in the participants to keep working on the projects after the hackathon is over to see their projects implemented.
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Innovation
Hackathons are where those with the passion and abilities to problem-solve, build something out of nothing. But in their day job, most developers are looking to minimize risk, so they stick with tried and true software, hardware and processes, which can stagnate innovation. In a hackath...
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Branding
Hackathons can serve as vehicle to position its hosts and sponsors as corporate changemakers by demonstrating investment in the social coding movement.
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Other curated ideas on this topic:
Key & Secondary Objectives
When you know who is your client then decide your objectives -
- Key Objectives: If the audience is your client, the key objective will be what is important to you. But if the producer is your client then the key objective will be what is the producer want.
Creating a Lean Field Research Plan
Lean Research plan: outlines the design research efforts necessary to discover the needs lurking below the surface problem. Prompts: How will you investigate the problem or user need? Where will you observe and interview your target customer/end-user in your research?
A mastermind group for content creators...
...is defined as "a bunch of like-minded creators who connect on a regular basis and support each other in reaching their content creation goals." - Clément Bourcart
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