How to Tell a Great Story - Deepstash
How to Tell a Great Story

How to Tell a Great Story

Principles to Remember

Do:

  • Consider your audience — choose a framework and details that will best resonate with your listeners.
  • Identify the moral or message your want to impart.
  • Find inspiration in your life experiences.

Don’t:

  • Assume you don’t have storytelling chops — we all have it in us to tell memorable stories.
  • Give yourself the starring role.
  • Overwhelm your story with unnecessary details.

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...by attaching emotions to things that happen. That means those who can create and share good stories have a powerful advantage over others.

Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all.

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Storytelling and reading

Reading to your children is an indispensable tool. Storytelling goes hand-in-hand with reading to help children develop language and story comprehension.

Research shows that children understand and retain more of a story they were told than having the same story read to them. Gestures and eye contact add drama, suspense, and intrigue.

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Telling A Story on Social Media

The media landscape has changed almost entirely. No one likes to call anymore and would rather text or snap. Our culture is completely on-demand and many can consume entire seasons of their favorite shows in one night.

We now live in an era where everyone is on their phones and no matter what content you put up on the internet, the content won't matter unless the audience finds it interesting enough for them to stop and watch.

It's all about the setup, the punchline, and hacking people's expectations.

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