In 1967 Jacques Derrida introduced a new method to philosophy named deconstruction.

It is the idea that if something is constructed, it can be de-constructed. Not just things like chairs, cars and houses but also concepts such as truth, justice, and God. Derrida reasoned that these concepts we assume as natural are culturally constructed.

Nicholas J. (@nicij) - Profile Photo



Problem Solving


The words and concepts we use, including the words in our mind we mistake for thinking, emerge from the culture around us.

No work can be pure in itself. Deconstruction is always happening in any work, and looking closely reveals how a text is happening and how the creator has pretended it isn't. For example, books like Landscape With Landscape (1985) by Gerald Murnane continually draw the readers' attention to the fact that they're reading a novel but can't just get lost in the story.

  • Derrida thought there was no true assessment of a text. The dominant assessment tells us about the conditions around the text rather than the text itself.
  • To think like Derrida means looking at a text, finding what it is trying to promote, then looking in the opposite direction.
  • Look for contradictions and consider what they mean.
  • A more subtle way of looking at a text is to see what happens if you look at one text through another interpretation. (What role does race play in the Marvel movies?)

Deconstruction is not destruction. The concept or object is still there. To think deconstructively is not only to question accepted truths but to ask in whose interests it is if they are accepted.

Jacques Derrida was fascinated by the many factors that went into constructing a concept and the final act of construction itself: the belief that any concept is coherent and has a single fixed meaning and that this meaning is true, pure and unconstructed. He called the belief that coherence is a measure of truth, the 'metaphysics of presence'.

Thinking like Jacques Derrida (1930-2004)

Jackie - his real name - was born in Algeria on 15 July 1930. Some consider him as one of the greatest philosophers of the 20th century.

Part of thinking like Derrida is taking the things we take most for granted, such as our identity and language, and looking for assumptions, contradictions, and absences.

A text can be anything, a book, a movie, a recording.

  • Start by finding a silent space.
  • Next, find something to deconstruct: a poem, a timetable, a shopping list, philosophy, this text.
  • Start deconstructing. How is the text regarded? Question accepted truths, and in whose interest it is that they are accepted.
  • Look for places within the text that contradict each other. (Films may provide ample examples.)
  • Don't listen to what the author says. Trust your own analysis of a text.

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In 1967, Jacques Derrida introduced a new method to philosophy, which he called deconstruction. Put simply, this is the idea that if something is constructed it can be de-constructed. 

That applies to objects in the world, such as chairs, cars and houses, but it also applies to the concepts we use, such as truth, justice and God. These ‘things’, which we tend to assume are natural, are in fact culturally constructed. 

Importantly, deconstruction is not destruction. The concept or object is still there at the end.


It’s hard not to like K-Pop(Pop music from South Korea), with its infectious tunes, doll-like stars, high-production values and great dance moves. In the last few decades, South Korean culture has stormed across the world. This ‘Hallyu’, or the ‘Korean Culture Wave’ is not an accident, but a deliberate promotion by those in power.

Applying First Principles Thinking

1. Deconstruct and look at the components of what you're working on and question all the assumptions you have about them. Think of different ways the same function can be accomplished.

2. Deconstruct it and mash it up with products or concepts from different contexts to generate new ideas. 

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