- It helps to create effective brand messaging. It determines how your brand is perceived and also builds trust with customers.
- Customer service relies on good communication. "60% of consumers have stopped doing business with a brand due to a poor customer service experience." Microsoft’s 2016 Global State of Customer Service Report.
- It enables positive team relationships. Effective communication helps to unite teams and create a safe environment to express themselves.
It helps to prevent misunderstandings and conflicts. It can help to defuse a potentially explosive dispute while bad communication can set it off.
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