Effective communication

... is imperative for every successful business. Poor communication inevitably causes misunderstandings, confusion and conflicts that hinder productivity and professional relationships.

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Communication Mistakes

  • It helps to create effective brand messaging.  It determines how your brand is perceived and also builds trust with customers.
  • Customer service relies on good communication. "60% of consumers have stopped doing business with a brand due to a poor customer service experience."  Microsoft’s 2016 Global State of Customer Service Report.
  • It enables positive team relationships.  Effective communication helps to unite teams and create a safe environment to express themselves.
  • It helps to prevent misunderstandings and conflicts. It can help to defuse a potentially explosive dispute while bad communication can set it off.

Worst Communication Mistakes
  1. Using a One-Size-Fits-All Communication Approach. Tailor the communication style to the intended audience.
  2. Speaking More and Listening Less. Listen to what is said, how it is said, and to what is not said.
  3. Assuming Instead of Asking More Questions.
  4. Using Negative Tone. Choose words carefully to eliminate negative reactions.
  5. Avoiding Difficult Conversations.

  6. Reacting, Not Responding.

  7. Not Keeping an Open Mind. Accept and respect differences, listen without judgment and consider all sides of an issue.

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Optimize your communication tools

Open communication doesn't mean more chatter. It means that all relevant information should be accessible to everyone:

  • Minimize the number of communication tools you use.
  • Make sure everyone is setting up their communication tools in the best way possible to protect their focus. 

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IDEAS

Common communication mistakes
  • Lack of attention to tone. No matter what the circumstances, learn to pay attention to tone. Before you speak, pause and take a breath.
  • One-size-fits-all communication. Different people have different needs and expectations.
  • Avoiding the difficult conversation.  Everybody faces conflict.Provide clear and actionable feedback, even when it is difficult for you.
  • Reacting instead of responding.  Before reacting with anger and frustration, pause to reflect.Then respond in stead of react.
  • Indulging in gossip. Leave no place for gossip if you want to be trusted and esteemed as a communicator.
  • Speaking more and listening less. When you listen more than you speak, you open yourself up to learning and empathy.
  • Thinking you are being understood. Take the time to check that people have understood your message.
  1. Ignore internal and external distractions (thoughts and sounds).
  2. Listen to the content of their speech and their specific wording
  3. Listen to the context of their speech. Keep in mind the circumstances and themes and how they relate what’s being said.
  4. Listen to the tone of their voice. It conveys the speaker’s feelings.
  5. Listen for the emotions the speaker is likely experiencing so they will feel understood.
  6. Pay attention to their body language and make appropriate eye contact.
  7. Provide small verbal encouragements and don't fight silences.
  8. Ask open-ended questions to encourage elaboration and further your understanding of the big picture.
  9. If you need them to slow down or want specific info, ask close-ended questions.
  10. Offer affirmations that the person has made valuable and important choices.

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