Branding

Meritocracy is a leading social ideal where the rewards of life - money, power, jobs - are distributed according to skill and effort. It is often referred to as 'creating a level playing field' where players can rise to the position that fits their merit.

Meritocracy is o...

Asset management companies compete to serve the investment needs of high-net-worth individuals and institutions.

Accounts that are held by financial institutions often include check-writing privileges, credit cards, and brokerage services. Another added benefit is that the needs of the acco...

Kabat-Zim initially adapted the Buddhist teachings and practices to help patients deal with pain and anxiety, but soon saw an opportunity to market mindfulness to the stressed-out masses as secular spirituality.

Market forces are already exploiting the momentum of the mindfulness movement, ...