Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.
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In our world of selfies, social media branding, and managing your profile on LinkedIn and Facebook it is not about who you are but who you seem to be.
So much energy is now directed to making things appear ‘authentic’ – that is, particular and distinctive, standing apart from the typical, ...
If you don’t own a piece of a business, you don’t have a path towards financial freedom.
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If you recently lost your job, you can fill anticipated resume gaps while searching for a permanent role. Start a personal project. Being a self-starter is a valued trait.
To find out where you should be spending your time, think about the next job you want.
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