The Paradox Of Choice - Deepstash
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The Paradox Of Choice

Having a long list of products, menu items or choices can actually cause stress and unhappiness.

  • With serendipity, we do not choose, but end up with a surprise we like.
  • There is no overthinking or stressful decision making involved in a lucky surprise.
  • Serendipity makes the experience up to 24 percent more enjoyable, according to a study.
  • An antithesis of choice, serendipity is a dice roll, a call of fate, and adds something magical to the experience.

Example: Receiving a small surprise gift in the mailbox is more enjoyable than ordering a small item by selecting it.

30

69 reads

MORE IDEAS ON THIS

The Effect Of Serendipity

Sudden, small and pleasant surprises, like listening to our favourite song on the radio, or getting a free sample at the supermarket are moments of serendipity that make us appreciate them more, simply because they are unplanned.

Painstaking curation does not offe...

28

112 reads

That Song On The Radio: Choice Vs Chance

When we hear an old and forgotten song on the radio (or at the coffee shop), we experience a warm and pleasant surprise. We didn’t expect to hear that favourite song of ours and here it is, already playing and making our day better.

Once we download that same song on Apple Music or Spotify...

35

436 reads

Serendipity: The Limits

Luck by chance only applies if the stumbled upon content is liked by the consumer. If people are provided with garbage content in the name of serendipity, they won’t start to like it.

Apart from the quality of the content, if the person is having a high level of expertise on the product be...

27

80 reads

Serendipity: The Ethics

Businesses, consumer companies and marketing executives should try to incorporate serendipity into their marketing strategy, provided it fits their product. People might like free candy surprises, but they may not be ready for free insurance.

Big tech companies like Facebook and Google hav...

28

105 reads

CURATED FROM

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vikram

I'm a publisher and a podcaster

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