The Paradox Of Choice

Having a long list of products, menu items or choices can actually cause stress and unhappiness.

• With serendipity, we do not choose, but end up with a surprise we like.
• There is no overthinking or stressful decision making involved in a lucky surprise.
• Serendipity makes the experience up to 24 percent more enjoyable, according to a study.
• An antithesis of choice, serendipity is a dice roll, a call of fate, and adds something magical to the experience.

Example: Receiving a small surprise gift in the mailbox is more enjoyable than ordering a small item by selecting it.