This phenomenon is used largely by marketing teams and they are successful in applying this. For example if you saw your neighbours and friends using some products or doing some stuff you too wish the same or when you gone for a super market and saw a product you remember a TV commercial by a famous actor and believe it's true and purchase it.

The Real life.

The hundredth monkey effect is a hypothetical phenomenon in which a new behavior or idea is spread rapidly by unexplained means from one group to all related groups.(The idea that once a critical number of members copy a behavior or follow an idea, it will be taken on by all en-masse, automatically.)

What is The 100th Monkey effect?

One day an 18 months old girl named 'Imo' (one of the daughters in Koshima island's tribe) observed the eating habits of monkeys. Those monkeys were eating sweet potatoes not so comfortably, because the sand and grit sticked to them. By observing this she discovered an idea of washing them and eating. And she shared these potatoes with their mom and her mom shared to their neighborhood and it went on. They find eating them by washing is more enjoyable and more tasty and they developed the idea of eating food after washing them.

The Observation.

By observing the tribe the monkeys also followed the same type of eating habit. After this 99% of monkeys in the island developed this habit, in a very less time seeing this the 100th monkeys (remaining 1% of monkeys) also started the same because everyone is doing. This type of phenomenon while when some group of people doing this and the other people follows this is called "The 100th monkey effect".(The idea that once a critical number of members copy a behavior or follow an idea, it will be taken on by all en-masse, automatically.)

The spread and the 100th Monkey.

The phenomenon observed by Ken Keyes jr was not accepted.Unfortunately, this story and it’s papers have been refuted and discredited as unreliable evidence.But this phenomenon lives on and it used in many ways.

Idea

During 1952 and 1953 the primatologists began “provisioning” the troops providing them with such foods as sweet potatoes and wheat. The food was left in open areas, often on beaches. As a result of this new economy, the monkeys eated them and developed several innovative forms of behavior.

The Story.

The Hundredth Monkey takes its title from philosopher Ron Amundson's expose of the Hundredth Monkey Phenomenon, a claim about collective consciousness. Forty-three essays by thirty-nine authors, including Isaac Asmov, Martin Gardner, Carl Sagan, Ray Hyman, Paul Kurtz, and James Randi, examine aspects of paranormal and fringe-science beliefs from an authoritative, scientific point of view. The penetrating and entertaining essays, many with timely postscripts, are grouped into nine categories:- Understanding Human Need- Examining Popular Claims- Encouraging Critical Thinking- Medical Controversies- Evaluating the Anomalous Experience- Astrology- Considering Parapsychology- Crashed Saucer Claims- Controversies Within ScienceScientists and scholars discuss the burden of skepticism and the delicate balance between a creative openness to new ideas and the relentless scrutiny of new claims. A classic source book for scientifically responsible explanations of controversies, hoaxes, bizarre mysteries, and popular cultural myths.Kendrick Frazier (Albuquerque, NM) is editor of the Skeptical Inquirer, former editor of Science News, and the editor of four previous collections, including Encounters with the Paranormal and Science Confronts the Paranormal. He is a fellow of the American Association for the Advancement of Science.

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The Hundredth Monkey takes its title from philosopher Ron Amundson's expose of the "Hundredth Monkey Phenomenon," a claim about collective consciousness. Forty-three essays by thirty-nine authors, including Isaac Asmov, Martin Gardner, Carl Sagan, Ray Hyman, Paul Kurtz, and James Randi, examine aspects of paranormal and fringe-science beliefs from an authoritative, scientific point of view. The penetrating and entertaining essays, many with timely postscripts, are grouped into nine categories: - Understanding Human Need - Examining Popular Claims - Encouraging Critical Thinking - Medical Controversies - Evaluating the Anomalous Experience - Astrology - Considering Parapsychology - Crashed Saucer Claims - Controversies Within Science Scientists and scholars discuss the burden of skepticism and the delicate balance between a creative openness to new ideas and the relentless scrutiny of new claims. A classic source book for scientifically responsible explanations of controversies, hoaxes, bizarre mysteries, and popular cultural myths.

What is The 100th Monkey effect?

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