Humor benefits to marketing materials

Humor and status have always been tightly linked: good leaders seem to often use humor in order to motivate their team members' actions. As individuals, we tend to prefer, researchers claim, jokes that make us laugh while feeling slightly uncomfortable.

Furthermore, we perceive the joke teller as a self-confident person, who could easily become a leader due to his or her courage to make such a joke. The key point here is that the joke should be appropriate and match the context.

Making inside jokes usually shows how bounded a team or a group is: their jokes can understood the best by themselves.

However, the moment an outsider integrates the group, it is better to avoid the inside jokes, as this will most probably make him or her feel out of place.

The best and most comfortable place to find humor comes from your own personal experience. 

Jot down funny ideas as you come across it that might appeal to your audience - an embarrassing moment that you might not have found funny at the time, or a funny conversation you had. 

Make sure your choose humor is funny to you. First practice with small groups of people. Pay attention to the way your are delivering the joke or quip.

Only use humor in a speech after you are comfortable telling it from memory and have tested it.