Humorous touches can almost always improve a piece that is already valuable on its own.
If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.
Can you remember something funny? Humor can go a long way with social media. Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track. Why humor?
Humor and status have always been tightly linked: good leaders seem to often use humor in order to motivate their team members' actions. As individuals, we tend to prefer, researchers claim, jokes that make us laugh while feeling slightly uncomfortable.
Furthermore, we perceive the joke teller as a self-confident person, who could easily become a leader due to his or her courage to make such a joke. The key point here is that the joke should be appropriate and match the context.
Public speaking notoriously provokes fear in many speakers. However, knowing that you have a great, humorous speech to deliver can go a long way toward alleviating speaking anxiety. Some speakers say, "I could never use humor in my speech. I just don't feel comfortable with it."