deepstash

Beta

deepstash

Beta

Laila M.

@lailaim23

Key areas to create value with humor

Key areas to create value with humor
  • Humorous touches can almost always improve a piece that is already valuable on its own.
  • If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
  • Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
  • Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.

118 SAVES

198 READS

IDEA EXTRACTED FROM:

The CMO's Guide To Using Humor In Marketing

RELATED ARTICLES & IDEAS

deepstash

helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

Download from Google PlayDownload from the App Store

Over 2M Installs

4.75 App Score

Deepstash is better on the app. Discover new ideas and get inspired daily.