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Key areas to create value with humor
- Humorous touches can almost always improve a piece that is already valuable on its own.
- If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
- Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
- Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.
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- The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
- If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.
- Tasteless or offensive humor. Careful with jokes abour specific group of people or sensitive subjects.
- Bad timing. If your brand is undergoing a PR crisis, or if there’s a natural disaster about to hit your city, people aren’t going to want to rea...
- Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
- Humor is attention-grabbing. It is naturally colorful and original.
- People love to spread laughter. Making your campaign humorous will ensure i...
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Being funny can have both positive and negative consequences, in your personal as well as your professional life. And context is always important: when making a joke, for instance, you should definitely make sure the moment is appropriate for such a behavior.
Making the good jokes at the p...
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Adding humor to your social media strategy can be a great way to get people’s attention.
If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.
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Appropriate humor relaxes an audience and makes them feel more comfortable with you as the speaker.
Humor can bring attention to the point you are making and help the audience better remember it.
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