Fashion Shows Became Consolidated

America's first fashion show was held in 1903 in a New York City speciality store, Ehrich Brothers. Over the next two decades, fashion shows became mainstream and were held at department stores and hotels.

In 1943, fashion publicist Eleanor Lambert clustered these shows into a time frame to boost American fashion during the occupation of France. In 1993, the New York's fashion show was combined in a single location under Fern Mallis, the then Executive Director of the Council of Fashion Designers of America (CFDA).