Learn more about fashion with this collection
The history of fashion
The impact of fashion on society
The future of the fashion industry
The Need For Fashion Forecasting
The main purpose of the fashion and trend forecasting industry is to provide a desirable product that appeals to the customer's needs on time.
The fashion market only exists when a substantial number of customers buy the products.
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Fashion Trend Forecasting: Seasons
Six months before every season starts, the merchandising and design departments speculate on upcoming trends, collecting valuable data from professional agencies, taking into account the current season/weather conditions.
They ensure colours are matching the seasons, with pastel colours f...
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697 reads
Fashion Trend Forecasting: Consumer Research
Consumer feedback and suggestions are recorded by manufacturers to make the necessary tweaks to their product lineup.
Surveys are typically done by phone or customer feedback forms to find out about shopping habits, preferences, income and lifestyles.
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Fashion Trend Forecasting: Market Intelligence
Companies in the fashion industry have cut-throat competition and are turning to market intelligence to survive, sometimes at the expense of their competitors.
Conventional market research is no longer sufficient, and the real-time data provided by social media and online data research co...
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550 reads
Fashion Trend Forecasting
Fashion and trend forecasting is a process to predict the behaviour, buying habits and inclination of the consumer during a particular time of the year.
Apart from the age, geography, or income levels of the consumer, one has to look at the occasion, mood, beliefs, and fas...
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1.05K reads
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Fashion Trend Forecasting
Fashion and trend forecasting is a process to predict the behaviour, buying habits and inclination of the consumer during a particular time of the year.
Apart from the age, geography, or income levels of the consumer, one has to look at the occasion, mood, beliefs, and fas...
Fast Fashion
- Fashion shifted to high gear in the last twenty years when trends started cropping up faster and clothes became inexpensive.
- Shopping used to be an occasional indulgence earlier, but due to online shopping and rising income, it has become a hobby.
- Fast fashion is ...
Why care about strategic messaging and positioning
Product/market fit also means message/customer fit
Messaging is a key part of building any great company. Every business organization has a purpose and vision which leads it to develop products that solve the pain of specific types of customers (or create s...
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