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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Reciprocation
The Give and Take, Take, Take: give a little something to get something bigger and better in return, later, as people feel obliged to return initial favors.
The Rejection-Then-Retreat tactic is used to convince people to accept an offer by first making a much more outrageous one, which they refuse, feeling emotionally compelled to accept the second, more reasonable one.
13
153 reads
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Social Proof
Safety in numbers: argumentum ad populum, social proof, or our belief that what the masses are doing must be correct and what we should be doing, too.
This is true especially when uncertainty is at play. We are more inclined to follow the l...
13
37 reads
Authority
Accessories that suggest authority (i.e. ‘Dr.’ titles, business suits) exploit our tendency to believe those in the know, even when such titles hold little to no real value.
“Experts say” is a phrase we’ve heard way too often in advertising campaig...
12
30 reads
Liking
As much as we may deny it, physical attractiveness plays a huge role in people liking us. Flattery works to get compliance, and we are biased to accept requests from those we fancy. We think favorably of those who dress like us, or who share our passions. This wo...
12
29 reads
Commitment and Consistency
People want to appear consistent in their actions, but “a foolish consistency is the hobgoblin of little minds.”
The “low-ball” and “foot-in-the-door” techniques are used to get us to spend more by making us agree to an initially reasonable deal, f...
13
51 reads
Scarcity
Our decisions are shaped more by how much we could lose than by how much we could gain. We value limited information and we are more affected by a drop from abundance to scarcity than scarcity in and of itself.
It is more dangerous to give people freedoms for a while, then ...
12
33 reads
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🔥 Building @deepstash 🧬 Interested in tech, science, philosophy, marketing, business, health. Lifelong learner.
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4. Choose to Behave Productively
Negative people can bring out the worst in us if we're not careful. A normally calm, mild-mannered person may resort to yelling when he can’t take one more second of negativity.
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7 Tips for Saying No Effectively
- Say it. Don't delay and don't try making excuses because that puts people in a place to ask more. Provide a brief explanation.
- Be assertive and courteous You might say, "I'm sorry I can't right now but will let you know when and if I can." This approach is polite...
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