Andrei Hortopan (@horto) - Profile Photo

Andrei Hortopan




🔥 Growth @deepstash 🧬 Interested in tech, science, philosophy, marketing, business, health. Lifelong learner.

Bucharest, RO






Joined Jun 12, 2020


The Give and Take, Take, Take: give a little something to get something bigger and better in return, later, as people feel obliged to return initial favors.

The Rejection-Then-Retreat tactic is used to convince people to accept an offer by first making a much more outrageous one, which they refuse, feeling emotionally compelled to accept the second, more reasonable one.

Andrei Hortopan (@horto) - Profile Photo



Horto's Nonfiction Stash


by Robert B. Cialdini, PhD


Retail Therapy - What Is It And Does It Work?

Retail therapy is the process of trying to cheer yourself up by buying yourself gifts or treats. It’s both an intentional and an impulsive action and it gets triggered when we are sad or depressed.

The self-regulation theory says that you are constantly trying to balance your emotions, so if your feeling of sadness can be offset by giving in to an impulse purchase, you may decide to do it.

Studies show that while it does work with cheering people up, it may not work with stronger emotions, such as anger, or loneliness.

Your Brain on Retail Therapy


Helping Others Makes You Happier

A study has shown that those spending money on others - even strangers - reported feeling happier than those spending it on themselves.

Most animals help those closely related - a process named kinship selection - but humans seem to be different, extending our generosity farther.

The difference between animals and humans comes down to how we can pass down information. Whereas animals can only do it via genes, we can do it externally, too, through culture.

3 Steps to Combat Feeling Behind

Humans are a competitive species, comparing ourselves to others. In the age of the internet and early specialization, you can quickly feel left behind.

Here’s how to fix that:

  1. Spend less time on social media or change the way you think about social media.
  2. Practice gratitude journaling 3-4 times a week. Those who do it have reported feeling less envy, less stress and more happy.
  3. Set intrinsic goals, spending time on what you enjoy or on what motivates or makes your curious.


Farming for Dissent

Reed Hastings, CEO of Netflix, encourages what he calls farming for dissent.

Everyone is encouraged to have ideas and share them, but when you do have an idea, you should try to get your coworkers to tell you what is wrong with your idea - farm for dissent. For this to work, employees have to be candid about it.

In trying to get as much negative feedback as possible you foreshadow potential failure. You are still allowed to pursue your idea even if met with skepticism, but this prevention step is essential.


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