Learn more about books with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Accessories that suggest authority (i.e. ‘Dr.’ titles, business suits) exploit our tendency to believe those in the know, even when such titles hold little to no real value.
“Experts say” is a phrase we’ve heard way too often in advertising campaign, and for good reason: it works; people do not question the status quo and the decisions of those of higher rank. The sense of duty to authority is underlined by the Milgram experiment.
12
30 reads
MORE IDEAS ON THIS
The Give and Take, Take, Take: give a little something to get something bigger and better in return, later, as people feel obliged to return initial favors.
The Rejection-Then-Retreat tactic is used to convince people to accept an offer by first making a mu...
13
153 reads
Safety in numbers: argumentum ad populum, social proof, or our belief that what the masses are doing must be correct and what we should be doing, too.
This is true especially when uncertainty is at play. We are more inclined to follow the l...
13
37 reads
As much as we may deny it, physical attractiveness plays a huge role in people liking us. Flattery works to get compliance, and we are biased to accept requests from those we fancy. We think favorably of those who dress like us, or who share our passions. This wo...
12
29 reads
People want to appear consistent in their actions, but “a foolish consistency is the hobgoblin of little minds.”
The “low-ball” and “foot-in-the-door” techniques are used to get us to spend more by making us agree to an initially reasonable deal, f...
13
51 reads
Our decisions are shaped more by how much we could lose than by how much we could gain. We value limited information and we are more affected by a drop from abundance to scarcity than scarcity in and of itself.
It is more dangerous to give people freedoms for a while, then ...
12
33 reads
CURATED FROM
🔥 Building @deepstash 🧬 Interested in tech, science, philosophy, marketing, business, health. Lifelong learner.
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates