Research on makeup: why woman wear it - Deepstash
Research on makeup: why woman wear it

Research on makeup: why woman wear it

  1. Camouflage – Women who are anxious and insecure tend to use makeup to appear less noticeable.
  2. Seduction – Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable, and assertive.

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MORE IDEAS FROM Why Do We Wear Makeup? The Science Behind Makeup Obsession

Makeup does more than alter a woman’s attractiveness, it also plays a role in her ability to form new relationships. 

While straight men look at a woman’s makeup or lack thereof to help determine her attractiveness, straight women use makeup to help judge other women’s personalities. 

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Researchers have discovered two universal characteristics that contribute to the attractiveness of a woman’s face.

  • The amount of color contrast around the eyes and lips. Women naturally tend to have darker lips and skin around the eyes. So, our brains subconsciously note that as a sign of femininity. Lipstick and eye shadow are makeup staples because they enhance those features.
  • We also like symmetrical faces, even when we can’t perceive the symmetry. Makeup evens skin tone and contouring, eyeliner and lipliner also can make those features appear more symmetrical.

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RELATED IDEA

Cosmetics Of Ancient Egypt

Cosmetics can be found in most societies on earth. In ancient Egypt, men and women used cosmetic materials such as kohl and henna. Dark green, black or blue kohl was used to decorate the eyes to ward off the evil eye. Scientists now believe the lead in this makeup killed bacteria, keeping wearers healthier.

Egyptians also used castor oil as a protective balm and used creams consisting of beeswax, olive oil, rosewater and more.

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Beauty Standards: Ancient Egypt

In this era, the ideal woman is described as:

  • Slender
  • Narrow Shoulders
  • High Waist
  • Symmetrical Face

In Ancient Egypt, women were encouraged in their independence and beauty. Ancient Egyptian society promoted an environment where premarital sex was entirely acceptable and women could divorce their husbands without shame.

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How "Thinking Of Everything" Holds Mums Back

When it comes to household responsibilities, women perform far more cognitive and emotional labour than men.

Understanding why could help explain why gender equality has not only stalled, but is going backwards, despite being more discussed than ever. And a broader understanding of this behind-the-scenes labour could help couples redistribute the work more equally – something that, while initially difficult, could play a significant role in helping mothers lighten their load.

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