Research on makeup: why woman wear it
  1. Camouflage – Women who are anxious and insecure tend to use makeup to appear less noticeable.
  2. Seduction – Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable, and assertive.

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Why Do We Wear Makeup? The Science Behind Makeup Obsession

scienceofpeople.com

Researchers have discovered two universal characteristics that contribute to the attractiveness of a woman’s face.

  • The amount of color contrast around the eyes and lips. Women naturally tend to have darker lips and skin around the eyes. So, our brains subconsciously note that as a sign of femininity. Lipstick and eye shadow are makeup staples because they enhance those features.
  • We also like symmetrical faces, even when we can’t perceive the symmetry. Makeup evens skin tone and contouring, eyeliner and lipliner also can make those features appear more symmetrical.

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Makeup does more than alter a woman’s attractiveness, it also plays a role in her ability to form new relationships. 

While straight men look at a woman’s makeup or lack thereof to help determine her attractiveness, straight women use makeup to help judge other women’s personalities. 

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