The biology of attractive faces

Researchers have discovered two universal characteristics that contribute to the attractiveness of a woman’s face.

• The amount of color contrast around the eyes and lips. Women naturally tend to have darker lips and skin around the eyes. So, our brains subconsciously note that as a sign of femininity. Lipstick and eye shadow are makeup staples because they enhance those features.
• We also like symmetrical faces, even when we can’t perceive the symmetry. Makeup evens skin tone and contouring, eyeliner and lipliner also can make those features appear more symmetrical.