Makeup does more than alter a woman’s attractiveness, it also plays a role in her ability to form new relationships.

While straight men look at a woman’s makeup or lack thereof to help determine her attractiveness, straight women use makeup to help judge other women’s personalities.

1. Camouflage – Women who are anxious and insecure tend to use makeup to appear less noticeable.
2. Seduction – Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable, and assertive.