If you are the type of person that likes companies that are stable and gush cash flow for owners, you might be drawn to
- blue-chip stocks,
- dividend investing,
- dividend growth investing,
- value investing.
If you prefer a more aggressive portfolio allocation methodology, you might be drawn to investing in the stock of bad companies.
Even a small increase in profitability could lead to a disproportionately large jump in the market price of the stock.