The genre became popular in the late 2010s. The popular LoFi channel ChilledCow's produced a 13,000-hour video and amassed 218 million views from its famous "Lofi Beats to Study To".
We can learn from this that not all success comes from being flashy and loud. There's a place for the calm and quiet too.
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LoFi Hip Hop is a unique genre of electronic music with acoustic elements accompanied by a warm, expressive mood that matches the sound.
LoFi relies on a simplistic approach. Most tracks only feature four or five instruments or music samples. It is accompanied by visuals that invoke a cosy, nostalgic mood.
Drake, the rapper-singer, single-handed changed the rules of what it meant to be a rapper.
Before Drake, rapping was about narrative and singing about pathos, joy, or sensuality. In 2009, Drake exploded that notion, blending rap and singing into a fluid, hip-hop tone, making his pleasant and creative sound the norm in global pop.
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