Breaking through the monotony of style

While tech's obsession with efficiency is tied to joyless innovations, it isn't stopping them from trying to automate the messy art of self-expression.

Data shows that algorithms take away individualism. Cities have become filled with ads for millennial lifestyle startups, all virtually the same. It looks nice and perfect when viewed through a screen. The sameness also makes one want to push back by way of a personal style that goes beyond data points Facebook has collected about you.