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Understanding the concept of Metaverse
A successful marketer isn’t the one who predicts which test will win basis opinion or inspiration, instead the one who doesn’t let biasness win over statistical data.
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A. Improving the quality/speed of experiments run on your website: CRO allows you to analyze the performance of your site by running tests and look for the best possible variations which promise conversions. The more time people stay on your site, the more time they have to like ...
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In order to provide smooth buying experince you should avoid:
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Image carousels do not allow users to explore the site at their own pace. Instead, they hinder with a visitor’s experience and create banner blindness. Here are some reasons to back this theory:
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Remember that the purpose of a website is not to look pretty, but to achieve certain objectives. And, of course, people like to deal with humans, not websites.
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There are two primary ways to study the behavior of your target audience:
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Here’s an example of a good hypothesis.
“I believe adding social proofs on product pages will result in 5% more add to carts because it instills confidence about my purchasing decision.”
Based on this hypothesis, you make the necessary changes on your product pages. These new pages ar...
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Understand, CRO isn’t a once and done process. It is rather an ongoing process which demands constant analysis. There’s always some room for improvement no matter how tests you’ve run. Having a well-planned, well-designed CRO process effectively helps in identifying areas of improvements and impl...
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The CRO process begins with understanding customer behavior through tools like heatmaps and clickmaps. Such tools tell you which site sections visitors spend more time on. Other CRO tools , such as user sessio...
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Other curated ideas on this topic:
Many well-known problems of human reasoning disappear once you get a group of people together and let them talk about it.
It's a good way to see your ideas refuted or let stronger ideas win the day. Although there’s a risk of group think and conformity pressures, if you take a large ...
Engaging in arguments often leads to a no-win situation. Even if you win the argument, you still lose, and the other person is likely to hold onto their opinion.
Instead of arguing, it's better to focus on finding common ground. Avoid the points of disagreement and identify the areas where ...
When you discover problems, don't compose an email with a long explanation, opinion or instruction as this will make co-workers less inclined to take ownership.
Instead, use one or two sentences to describe the situation, then ask a single question and let the team contribute.
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